We can manage your PPC - Pay Per Click Campaign
When you go onto Google, Yahoo or Bing you see 2 types of .com’s pull up. First at the very top, right side and very bottom of the page you see what is referred to as Paid Ads, PPC or Adwords. This is where businesses have set up an account with the search engine so that a small keyword relevant add pops up in a city they provide services to when people type in related keywords.
The .com’s that show up in the middle, usually ten, are called organic. Technically these are the top 10 best sites to go to for the keyword that you typed in the search bar at the top. The search engine makes money by showing the paid ads on the top and side but it’s the 10 in the middle that they pull up for "free” because that’s the service the search engine is providing to the customer (the person who typed in the search term).
Ideally, you would pull up in the top 10 organic .com’s that show up. You don’t want to be on the second page for the top 11 thru 20 or third page. You want to be in the top 10 and preferably in the top 5 etc…
Additionally, it is good to be in the top 10 for hundreds of keyword combinations organically as well as in the adwords or pay per click section for the auto repair keywords that you want to show up for.
We want you to have both, if you want both. So if someone typed in, "Engine Repair Tulsa” then you would pull up in the top 10 organically and also on paid advertising. But, we want you to pull up for literally hundreds of keyword combinations with your services. That’s what we do. (Search Engine Optimization)
We are experts not only in Organic placement but also in handling your Pay Per Click accounts and getting them to show up high for your auto repair services.
(Pay Per Click or Adwords with Google, Yahoo and Bing - We will manage your PPC account for the small auto repair monthly marketing fee that is quoted to you. It is part of every package because you should be paying for clicks until you are so busy with Organic Clicks that you can’t handle any more business. This is imperative as well. We see auto shops all the time that have had someone haphazardly throw up a PPC account and the shop owner ends up paying thousands for unnecessary clicks. In fact, we would say that ineffective and poor conversion pay per click campaigns are more common than not.)
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